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About 5 years ago, I ran into my OG, James Jebbia (CEO and founder of Supreme) at a coffee shop next door to Supreme. It was the day of a drop so needless to say, the line wrapped around the block.  Nothing special for a Supreme drop day, but what struck me then and has stayed with me since is, NO ONE KNEW who James was.  Not one kid on that line recognized him.   That chance encounter has since become my obsession / career goal.   My sole mission in life is to anonymously help as many young producers as I can.Together we will escape the...

I remember running into Steve Carless, Nipsey Hussle's longtime music business partner and us congratulating him, then thanking him for the shot Nipsey gave G-Koop on "Million While You Young" from his Grammy nominated Victory LP. Although I never met Nipsey, I respected his worldview. Before Nipsey, there were no young, street rappers on the path he was on. By taking a stand for upliftment through economic awareness Nipsey separated himself from the pack.It's important that we continue to keep his legacy alive by supporting business that support the culture, accumulating assets and giving back to the community.That's where we...

Back in 2012 I met with my buddy Adrian Younge at Shady Records. Timbaland had just sampled one of his compositions, "Sirens" and used it on Jay Z's "Picasso Baby." After the meet with Adrian, I got obsessed with the idea of a full project that would incorporate his samples and a producer who can provide hard Drums. For obvious reasons, DJ Premier was the first producer who came to mind.  I brought the idea to Slaughterhouse with whom I was working with as an A&R at Shady. The idea didn't go over with everyone, but Royce called back and expressed interest...